Genealogy Lead Recruiting Made Easy

(Everything you need to know to recruit with MLM Genealogy Leads )

I hate sales people...

And I am not a salesman. I never try to sell a prospect over the phone. Salesmen make me sick. You know the type… Mr Smooth on the phone with the perfect answer to every question. Those smooth salesmen often seem to be very successful recruiters, but

The best MLM recruiters do not have the smooth sales pitch and the golden tongue.

I use the complete opposite approach. I sound like an old friend on the phone. I keep it professional, but I don’t have that smoothness in my words that some have. I sometimes stutter a little, throw in words like "hey", "listen", or "check it out". I don’t sound like a salesman or a telemarketer, so I almost never get accused of being a telemarketer.

I have something in common with those whom I call. I never met him or her before, but make the prospect feel like we could talk about MLM all day long. We are both interested in Network Marketing, so that is our connection.

Don't try to sell the prospect...

WHAT???!!! How do you recruit without selling the prospect?

Well, I am not a salesman so it is hard for me to sell the prospect anything. I simply want to get my information in the prospects hands. I let my tools do the selling.

I just want to see if the prospect is open to taking a look. After I confirm that the prospect is open, I try to peek his/her curiosity to further encourage them to review my program. Sometimes I try to generate excitement before the prospect knows anything about the program. I DON'T say anything about how much money they can make. I DO NOT tell them about the product or about the industry. I never ask leading questions.

Do you like it when someone asks you: "Would you like to make $10,000 per day?"

EVERYONE hates these kinds of questions! (So Don't ask them)

When you recruit with Genealogy Leads, you are contacting experienced network marketers. We do not have to sell the prospect on the power of network marketing. We do not have to sell the product or service. We are offering only two things:

Extra money and Free time.

We are offering the opportunity. It is about residual income. Every network marketer has the urge to generate residual income. Some network marketers get frustrated, give up, and swear off network marketing forever. But, that urge to generate a residual income never dies. It may be resurrected a few months later or a few years later. Get your information in front of that person, and that “MLM Bug” may resurface in the prospect. A solid product and attractive company is necessary, but the opportunity is the reason why most network marketers join a company.

I Hate Recruiting (But it is easy)

To me, recruiting is no fun. I don’t like calling strangers and I never will. Most people who recruit only do it so that they eventually won’t have to. Sure, recruiting gives me a great sense of accomplishment. Yes, I have met many friends and have helped them become successful. When it comes down to it, I would much rather do something other than cold calling prospects. On the other hand, recruiting is EASY… Not fun, but Easy. I believe that nearly anyone can become very successful by using simple genealogy recruiting methods.

The hardest part is to get started. Once you get started, it is easy to give up. If, however, you are able to consistently make these calls, over and over again, you absolutely will become successful.

Let's go over some experiences with calling network marketers.

If I make 1,000 calls, I will average about 60% good numbers. Of the 600 good numbers, I will leave about 450 messages. Of the 150 people I actually reach, about 30%. 75% of the 30% will take a look at the business. That equates to 45-112 people who look at the business. From that, 4-10 people will enroll.

I can do 1,000 calls in 5-10 days. Even if it takes me 20 days, I still get 4-10 enrollments. 4 enrollments every 10 days = 12 per month. 4 enrollments every 20 days = 6 per month.

I also will get 1-4 enrollments just from people calling me after I have left the 450 messages. If I leave 450 messages every 10 days, I will get 3-12 more enrollments per month.

Essentially, it all works out to about one enrollment for every 100-200 dials, good or bad. 100 dials a day = 15-30 enrollments a month. It might even be as low as 10 a month. One is a "top 10" recruiter at 10-30 enrollments a month.

Don't overanalyze this process. Don't get bogged down in too many statistics. I know generally what the percentages are, and I don't care about bad numbers. I only care about the good numbers. I have had at least 2 days when I made 200 dials with "only" 50 good numbers and "only" 5 people actually reached. However, on both occasions, 4 of the 5 looked at the business, and 2 of the 4 enrolled. If I only had looked at the "bad", I would have concluded that these were "bad" days. However, I enrolled 4 people on 2 of the "worst" days, by some conventional standards, that I ever experienced.

I also remember one weekend when I was working a list from a nutrition company. I made 500 dials on Saturday and Sunday. I reached about 250 good numbers, I left about 200 messages, and I had about 25 people agree to look at the business. As a
result of that weekend, 8 people enrolled the following Mon-Wed. It all depends on one's perspective. I figure that for every 100 dials, I will get 50 good numbers, and I will actually speak with 10-15 people. Of those 10-15, 5-10 will look at the business, and one will enroll. Even if I only speak with 5 people, 2-3 will take a look. And for every 5-10 people who take a look, one will enroll. Frankly, I do not care about anything else. I can do 100 calls in 2-3 hours. If I get one enrollment every 2 days from that, that equals 15 enrollments a month for 90 hours of work a month. If you do 15 enrollments a month for 2 years, you most likely can then quit forever.

One last thing you might like to know... I did not recruit my first person until AFTER I had done about 1,000 calls. Now, I did those 1,000 calls in my first 5-7 days, so the first enrollment came fairly quickly. The point is, it took about 1,000 calls for my first "home run".

When I make a call I keep in mind that I do not want to sound like a telemarketer. Actually, I try to sound completely opposite of the way that most telemarketers sound. When you have a canned script, you are apt to reading it or reciting it from memory. So, the first rule… No Canned Scripts.

YES, I find myself saying the same things over and over again. But I change the voice inflection and I do not sound like I am reading the words. I make a concerted effort to make every call a normal conversation – not a sales pitch.

What I say

Hello, John? My name is <Name>. Listen, you don’t know me but we have both been in network marketing before. Don’t worry, I am not going to give you a sales pitch or anything. I just wanted to see if you would be open to taking a quick look at a great new opportunity. If so, I would like to get you some free information.

Sure, I will take a look

Great… Grab a pen. I want you to take down the following web site address: <Give web site>. Listen, you have to check this out. You’ve probably never seen anything like this before.

I don’t know, what is it?

It’s <company name>. I don’t know if you’ve ever heard of us before, but we have the best online recruiting system in the industry. You have to check out this web site at <Give web site>.

Or, they may say:

Nope, not interested.

No problem, thanks for your time. By the way, can I ask what mlm company you are with?

<company name>

Hey, that’s a great company. I wish you the best of luck. Have a great day.

Take a note of the person’s mlm company so that you can contact him/her a few months later to follow up:

Hey John, a couple of months ago I gave you a call to see if you would be open to looking at new opportunity, but at that time you were working <company name>. I just wanted to give you a ring back to see if anything changed and you might be willing to take a look.

Other Approaches

Sometimes I use other approaches like:

Hello, John? My name is <Name>. I am just giving you a ring because you are on a list of people who have some expertise in Network Marketing. (Emphasize the word "Expertise")

Well, I wouldn't say I am an expert (chuckle)

Well... I just wanted to see if you would be open to taking a look at a great opportunity... I would love to get you some free information.

Or

The small "White Lie"

Hello, John? Hey.. My name is <Name>. I was in <Genealogy List Company Name> with you. I found this great new opportunity and I wanted to get some free information to you. Would you be willing to take a look?

(I may have never been in the company, but I use this to establish a connection.)

Your Sales Tool(s)

You don't have to send your prospects to a web site, but it is one of the easiest ways to get the information in their hands. Some people invite their prospects to join a conference call. This is great, but it is much harder to get a prospect to join a conference call than it is to have them type your web site name in their computer. You will often here your prospect typing your web site name while you are on the phone.

It is important that you have a web site name that is easy for the prospect to remember or write down. If you have a web site name that is long or hard to remember, I recommend that you do the following:

Go to www.GoDaddy.com and find a unique web site name. This can be anything that is easy to remember or visualize. Most network marketing related web site names are already taken. You may want to choose something like: "CatchTheBoat.com" or something that has nothing to do with MLM but is easy to give over the phone. Anything will work... try to make it easy to say and to remember.

Register the domain name for about $8.95 per year. After it is registered, GoDaddy will let you forward your new web site name to your recruiting web site for free.

So, For Example:

If your web site name is www.MLMCompany.com/442398, you would tell your prospects to go to "CatchTheBoat.com". When your prospect types in your web site name, they will be instantly transported to www.MLMCompany.com/442398 to look at your opportunity.

About the National Do-Not-Call-List

Of the thousands of people I have called, I have gotten very few complaints about the prospects being on the National Do Not Call List. I sound nothing like a telemarketer... so the complaints are rare.

But, if someone complains that they should not be called because of the list, I am very respectful. I apologize for the mistake, promise to remove their name from the list, and quickly hang up. I have never had any trouble at all.

I have seen many arguments that the laws do not apply to network marketers. I am not an attorney so I cannot give any advice on this.

Good Luck Recruiting!